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kristin moore-gantz

INSTRUCTOR - I greatly enjoy teaching entrepreneurial business students, presentation skills, new product concept-ing, marketing and branding. As well young artists fashion and costume illustration.

CREATIVE DIRECTOR - I am a senior marketing creative director with 20 plus years of business successes in luxury and beauty. Fluent in both global agency and consulting experiences, I have created winning brands and campaigns from the bottom up, collaborating tightly with top tier marketers, directors and photographers to serve the best solutions to renowned blue chip companies around the world.

CV

CREATIVE DIRECTOR, ART & BUSINESS INSTRUCTOR

2021 - present

CREATIVE DIRECTOR tack.nyc / P2P group

N.Y. Sept. 2019 - May 2021

  •  pitched, won and designed transit to 360 campaign for London Jewelers, bringing them in as a new client.

CD consulting New York City N.Y.

Jan. 2015 - Sep. 2019

working tightly with in-house teams, pitched and won new business. collaborating with my industry connections, writers, photographers, strategists, directors, designers, stylists, editors etc. created campaigns, and content for various agencies, production studios, and brands.

  • Agencies include FCB Health, Tag Creative, Beauty @ Gotham, Barbarian Group

  • Studios include Industrial Color, Spring Studios, P2P group

EVP CD, Atelier Leo Burnett

Feb 2008 – Dec 2014
New York, NY

  • pitched, and created the ‘Someone’s been doing the Herbal’ global campaign for Procter & Gamble’s Herbal Essences. It beat the polarizing ‘urge’ ads in recall, and reached the highest sales numbers ever for the brand with Tousle Me Softly.

  • oversaw / collaborated with all global Leo Burnett offices on the roll-out of the “Someone’s been doing the Herbal” campaign.

  • directed global creative teams: packaging, in store design, PR and events, website design, regional teams in tandem with research & marketing.

  • created a bespoke fashion direction in branding for Great Gulfs new luxury real estate venture with Sotheby’s Dallas division. 

SVP CD Beauty @ Gotham

June 2005 – Feb 2008
New York, NY

  • Maybelline - created film, print and in-store for global campaigns shooting and collaborating with regional teams around the world.

  • modernized the design template for Maybelline’s global ‘tall wall’ sections, highlighting cropped make up looks.

VP CD McCann Worldwide

Jan 2003 – June 2005
New York, NY

  • L’Oréal Paris - designed and produced US print, in-store, and broadcast campaigns.

CD Publicis

Jan 2001 – Jan 2003
New York, NY

  • Created Nutrisse US print and television campaigns with SJP as spokesperson.

  • Designed US integrated campaigns for L’Oréal Paris brand Dermo Expertise skin care lines.

CD UniLever Prestige

Sept 2001 - Jan 2001
New York, NY

CONSULTING CD - inhouse division

  • Designed in store events, new fragrance concepts and package designs for BCBG fragrances.

ART DIRECTOR

1990 - Sept 2001
New York, NY

LMPM - Lotas Minard Patton McIver

My first advertising job, with this ahead of their time, all woman owned agency.

  • created new products and concepts for Cover Girl, P&G, Mead Johnson.

  • developed with the team, Navy fragrance for P&G positioning, packaging, look tone and feel, television print and in store campaign, ‘You always feel perfect in Navy’.

  • Navy became the number one selling mass fragrance within year one.

  • researched and launched the movie makeup artist campaign for Max Factor, using Oscar wining makeup artists and highlighting its niche history and professional positioning among competitors.

EDUCATION

BFA Communications Pratt Institute

MEMBER

Cosmetic Executive Women

SKILLS

INSTRUCTOR: Business Presentation, creative marketing, art, fashion illustration.

PROGRAMS: Creative Suite, Photoshop, Square-space, Canva, Procreate.

PRODUCTION: on set, on pre press, retouching, package design, film editing, color correct, creative direction.